Fullers Earth (Multani Mitti)

Fuller’s Earth, a type of clay known for its absorbent properties, is commonly used in skincare and beauty products. It is sought after for its ability to absorb excess oil and impurities from the skin, making it a key ingredient in facial masks, cleanasers, and other skincare formulations. The demand for Fuller’s Earth products has a global presence, driven by the skincare and cosmetic industry’s emphasis on natural and effective ingredients.